PURE DIGITAL

PURE Digital is the UK consumer electronics company which started the DAB digital radio revolution, and has more recently dominated the market worldwide. PURE’s range of innovative and award-winning products use technology developed by its UK-based parent company Imagination Technologies. From its pioneering VideoLogic range of video, graphics and sound products in the early days of PC multimedia to its original cinema surround systems and best-selling DAB digital radios, PURE have consistently delivered the latest technology products to customers with an acclaimed mix of audio performance for the connoisseur and ease of use for the beginner. The affordable EVOKE-1 is widely credited with kick-starting DAB in the UK and its iconic design has been much imitated but never bettered. The best selling digital radio in the world, EVOKE-1 has been joined by a full range of DAB digital radios, each one the best selling product in its category Recently PURE launched the Bug, a groundbreaking collaboration with Wayne Hemingway (co-founder of fashion label Red or Dead) and the first digital radio in the world that allows listeners to pause, rewind and record live radio.